Why custom socks? Think first, how many socks pairs do you have? If you can point at a number, then you have too few. Over the last couple of years, people have been getting more socks than ever before. Deriving from the current trajectory, the socks market is expected to hit $11.6 billion globally by 2023. The exploding growth has been primarily fueled by custom socks.
Both families and businesses are opting to go for custom socks over typical socks for various reasons. To give you a better understanding of why personalized socks are so popular and why you need to get them – the article will be exploring the subject from a family perspective and a business perspective. So why custom socks? there have 3 important reasons.
The family perspective
An ideal gift options
Have you ever wanted to get a family member or loved one a gift and were indecisive about what they would appreciate? Likely, socks never came into your mind. This is because when it comes to one gifting someone they care about, they always overthink. Maybe you want to gift them a Rolex or Luis Vuitton bag that you can’t afford, and they might never wear. But in life, it’s the simple things that matter the most. When looking for a Father’s Day, birthday, Mother’s Day, Valentine’s Day, or Christmas gift, you can’t go wrong with a gift of personalized socks.
Symbol of family unity
You probably go out with your family for picnics, sports events, and other fun activities regularly. Not surprisingly, everyone is wearing what they like because if you have any other family apparel, not everyone would want to wear it in public. The back and forth on family members wearing family attires when going out usually results in friction that hurts its unity.
If you decide to get personalized socks for your family, you can avoid this. Socks are super-versatile in that they can accommodate all fashion desires without being intrusive. When out having fun as a family with custom socks, you will be the family everyone looks up to.
The business perspective
Your brand gets to stand out.
We live in a world where brand merchandise is mainly made up of t-shirts, umbrellas, caps, and almost no socks. If you offer custom socks as your brand’s merchandise, you get to stand out from all the other brands in the market. Customers usually tend to prefer being associated with brands that stand out over those that fit in. People will quickly notice that your company’s unique way of doing things, and they will flock to you to get a piece of that uniqueness.
Excellent marketing tool
Most people are pretty conservative when it comes to proclaiming their views to the public. As a result, most companies that offer their merchandise in other options like t-shirts only get about half of the recipients wearing them. On the other hand, socks are more subtle but easily noticeable. You can expect your customers to have an easier time wearing your branded socks in public than they do with other types of merchandise.
It’s no secret that people have different body types. What might be XXL for one person might be M or S for another person and vice versa. If you are making other types of merchandise, you will have to make endless personalization’s for the different body types unless you want to leave a portion of your customers out.
This can make the cost of customization outweigh the expected benefits; thus, making the whole endeavor a zero-sum undertaking. On the other hand, having just three sock sizes will likely fit every adult on the planet. This effortless customization means that you will be able to meet the customers’ fit easily.
Socks are much easier to make than other types of merchandise. This means that you can rely on on-demand manufacturing to meet your customers’ needs. As a result, you can significantly lower your upfront costs, unlike with other merchandise options. In addition to this, you will be able to enjoy a faster turn-around time. This will enable you to stock up your personalized socks stocks in line with the changing demand. As a result, your business will be able to make the most of the evolving market trends.
Socks are timeless
Fashion trends come and go, but socks have remained the same for decades. Today’s world is addicted to fast fashion. This means that if you are going with other types of merchandise, you have to keep them up to date with the latest fashion trends, or very few people will wear them. On the contrary, socks that wear relevant 10 years ago are still relevant today because nothing has changed about socks in that period. If you are looking for brand marketing that never goes out of fashion until it wears off, customized socks are the way to go.
Easier inventory storage
When you are thinking about the cost of making merchandise for your company, you should also consider the overhead costs that come with transporting and storing them. Most other merchandise types like hoods and t-shirts take up significant space. This means that the overhead transportation and storage costs will also be high. In contrast, socks are easier to handle, which means it will be easier for you to manage and store your inventory.
The team perspective
Are you a coach or a team member of a particular sports club? Has your team ever considered having customized socks? Sports teams are more like the family you choose. So, the benefits of having personalized socks for your family also translate here. Except there is more besides marking great occasions and being excellent gifts. Here’s why;
A great motivator
Personalized team jerseys’ are a common sighting. As a team manager, coach, or captain, coming up with customized socks can be an excellent motivator for your team members. Success in any sport is all about teamwork. If you have all your players dawning personalized socks, they will enter the field feeling more confident than the opponents. This means that they are likely to perform much better than the opposing team and win more.
It’s time to think outside the box - make customized socks your MO as a business and stand out from your competition. As an individual, you can gift your family and friends personalized and expect them to make a meaningful impact. Welcome to the customized socks revolution.