Globally, the industry of socks has a more than $42 billion market size. They’re useful items that we all wear every day. Aside from being a necessity, people also buy and collect socks as a novelty.
Custom branded socks are a product that many companies are finding success with. What makes them such a hot marketing tool? Glad you asked.
Keep reading to learn more about custom dress socks and why they could be your secret weapon.
Dress Socks Are Fun and Fashionable
Corporate branded dress socks are awesome because you don’t have to twist people’s arms to use them. They’re fun ways for people to express themselves in their daily lives.
Socks can be dressed up or dressed down, and are good for any wardrobe. They’re colorful, wacky, and also feel great on your feet.
People Feel Good When They Wear Them
People will get plenty of great wear out of the socks that they love not just because of how they look – but because of how they make people feel.
When you get dressed to take on the day, sliding on a fresh new pair of creatively colorful socks can boost your mood like nothing else. You might feel your spirits and confidence lift just knowing that you’re wearing the socks.
Custom branded socks help people express themselves with exuberance. This self-expression helps people unlock creativity in their personal and professional lives.
Before you know it, the people that wear your socks will have an emotional attachment to them, which means they have an emotional attachment to your brand.
You Can Broadly Show Your Logo
Custom dress socks for business are an excellent idea because you get to proudly display your logo. This builds brand awareness and engagement with future customers.
It’s easy to design your socks to show off the logo in order to create amazing first impressions with people. The people that wear your socks will do much of your marketing work for you.
Anytime you buy cool socks, showing them off is half the fun. Your fans will proudly sport your branding and can help you generate new customer leads.
Color Scheme Choices Are Powerful
Dress socks are also helpful in subtle psychological ways. We naturally make associations with the colors we see every day. Colors also play a role in our mood and perceptions
Use color psychology to get your point across when you design your socks. Consider these examples of color psychology and how it can help with your design:
- Green – Promotes safety, optimist, and nature, and is often used in eco-friendly and health products
- Red – It’s a color designed to get attention, and denotes passion, danger, and love
- Blue – This hue makes people who view it experience feelings of calmness and security
- Yellow – Red creates happy feelings and often symbolizes joy, celebration, nature, and fertility.
There are several color combinations you can create, and a variety of shades of each color that all have different moods.
Regular Use Items Create More Impressions
Socks are items that people wear daily, so you don’t have to worry about the usage rate. More wears means more opportunities for people to connect with your brand and spread it to others.
These impressions will give you a tremendous return on investment (ROI) – much greater than other types of marketing apparel.
Production Is Quick and Easy
Not only is the overhead cost low for custom branded socks – but the production process is also straightforward and pain-free. You can work with a manufacturer that’ll keep your production quick, effective, and consistent.
It allows you to buy custom socks with logo wholesale that you can get at a great deal. A quick turnaround time lets you make more sales and also hold mass giveaways of socks that can promote your brand.
Customers Want to Collect Them
The thing about socks is that you can never have just one pair. Once people start buying your socks, they’ll want to get them in other colorways and designs.
This not only increases your sales but also grows your brand recognition the more people wear them. People will start having favorite pairs in their collection, which deepens the way that they associate with your company.
Socks Are Always in Demand
You’ll never have to worry about having an audience for your socks. They’re always in demand because people can’t get enough of them.
If you’re selling your socks online, you can fill this demand by partnering with a speedy manufacturer. People will place orders at all times of the night. You can get pairs out to them quickly thanks to custom logo socks no minimum production processes.
Once people wear their socks down from plenty of use, they’ll want to check out the newest offerings you have and will place another order. It’s a unique marketing tool that also thinks outside the box, which your customers will appreciate.
There Are Several Types to Explore
Socks are also some of the most versatile pieces of apparel that you can make. People today are getting creative with their sock choices. Whether you’re a skateboarder or you work in the boardroom, you can find some eye-catching socks that express your personality.
Some of the most popular options include:
- Crew socks
- Toe socks
- Fuzzy socks
- Baseball socks
- Christmas socks
- Dress socks
- Basketball socks
You can test some different sock color scheme options by studying what your customers like. The sky is the limit with what you come up with, so don’t be afraid to branch out.
You Can Use Incredible Materials
Socks feel great on your feet because of the materials that they’re made with. Some of the materials that sock manufacturers use include lurex, nylon, cotton, cashmere, and acrylic.
Figure out your production costs and which materials feel like the end result you’re trying to create.
Invest in Custom Dress Socks
The tips above show why custom socks are an excellent investment for your marketing needs. They’ll help you build brand awareness for your company no matter what industry you call home.
OKSOX is a company that can help you create custom socks that’ll help your brand. Use our contact form to reach out.
